BlueGnu ([info]bluegnu) wrote,
@ 2007-03-29 08:56:00
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More Apple Idiocy: "Complete My Album"
Another stroke of brilliance from Apple:
"Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again."

http://www.apple.com/pr/library/2007/03/29itunes.html
Let me get this straight. Apple, in its infinite wisdom, is essentially telling its customers that it is doing them a big favor by automatically NOT charging them for songs THAT THEY HAVE ALREADY PURCHASED? So long, of course, that they confine our purchases of said songs and albums to a rather arbitrary 180-day window. WTF? What will Apple's marketing drones dream up next?

This is why I remain an emusic customer, despite its warts. With emusic, once I have "purchased" a song I can download it as many times as I want, FOR FREE (as long as I am a paying member). And the content is not DRMed, so I can make as many copies/backups as I want, and I can play my songs on most any device that plays MP3 files. Gads, now *that* just makes good business sense.


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